Behavioural Finance Essay Example | Topics and Well Written Essays - 2000 words - 3

Behavioural Finance - Essay Example Louis Bachelier established this model in 1900 with an aim of understanding modeling fluctuations of prices in the financial markets. Still, Albert Einstein gave his contribution towards this arithmetical model, which was first established by Robert Brown in 1827. Through this model, econometricians can access past relationships and various variable such as consumer spending, tax rates, employment, household income, and interest rates. At this point, economists predict how such variable affect the future course of an economy development. This assists to explain proportional growth which is attributed by the economy development. It is worth noting that, economic development enhance better living, creates job opportunities, and better chances for investment. This book is useful as it lays a strong foundation for learners to comprehend economic facts that affect the market. Therefore, students can use this book to understand in depth about what attributes to economy development. The significance of reading this book is that it has great insights on the following. The concluding remarks are based on graphs analogous, which are explained in the fractal context. In explaining, the author presents graphs as that indicated in figure E1-5 that illustrate the multifractal aspect of fractal context. As intended, the author reveals the deep link between the fractal approach and finance. Therefore, from this article, readers can comprehend the following. The author describes ways of applying Ratio analysis in various markets. In his research, he found out that non-periodic cycles and fractal structure outlay evidence of the fact that the capital markets being nonlinear systems. Basically, they are two fundamental aspect of financial ratio analysis. It can be used to judge how the firm progress such as liquidity status or increasing revenues: For instance, it can be effective in making the relative performance comparisons such as the firm’s productivity

Services marketing Essay Example | Topics and Well Written Essays - 2750 words

Services marketing - Essay Example Service marketing is the marketing of service or performances of the service seller. Service is intangible in nature and hence it cannot be measured. Similarly, service marketing is also intangible and cannot be gauged easily. The reason behind the distinction between that of the product marketing and service marketing is because of the fact that services are more heterogeneous in nature. There is no uniformity when it comes to service marketing as there are different types of services available. Crux of service depends on its uniqueness. If a better service is provided then that particular company will get to sell more of its services. Thus there is no standardization in marketing as opposed to that of the products. You need to bring this awareness into the customers as well. Literature Review Marketing Types and Characteristics There are different types of marketing needs. One of the marketing types is that of the product marketing wherein the customer’s needs toward the products are taken care of. Product marketing is easy to gauge and thus will provide a clear cut approach for marketing. The manufacturing of the product is based on the product marketing. If the demand from the customer is more then more such products will be manufactured. Service is something that is rendered as per the requirement of the service buyer. Both service buyer and service seller plays a major important role in the market of service. Service marketing is entirely different from that of the product marketing and requires a completely new approach than that of the product marketing. The four major characteristics of marketing play a major role in optimizing of the service marketing. They are intangibility, heterogeneity, intangibility and perishable nature. In view of Bruhn M. and Georgi D. (2006, p. 478), the service indu stry has got a value chain that it needs to follow through in the process of marketing. Once the managing of service value chain is mastered then it becomes quiet easy thereafter. A set procedure will make a huge difference. A lot of factors that can be attributed to service marketing, that makes gives it a winning edge. Services have a special angle to it as they can never be stored for future consumption. It has to be used then and there. Thus service is produced and consumed at the same time. Perishable in nature services need to be utilized when it is produced. Marketing of services needs a lot of other contributing factor. Say for instance, if you are marketing a product, only the product needs to be good. If the product is good then people will go for it without any further questioning. On the other hand service marketing needs a lot of attractive features such as the company that renders service should be well known in the market. The person who is undertaking the responsibil ity to deliver the service should also be good and impressive. Only then the service will be sought after. The distinct nature of service marketing It is the service industry that needs more of marketing than that of the product manufacturing. Hence service marketing is more important aspect of the business. People need to get the name of